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BWFC: Fag-Packet Maths

BWFC: Fag-Packet Maths

A 'comment' from yardinhio. Maybe he's onto something. Who knows, Phil and Eddie may read this...



I did some fag packet maths in the pub the other day with a mate.

I had a season ticket last year and am yet to renew it this year (despite the club doing it automatically for me as I was on the Direct Debit scheme. (Cheeky...). I will probably end up getting one but think the club is really missing a trick.

Last season we had 13,000 season tickets holders. If they pay on average, £350 each, that equates to £4,550,000. If each of these people spend a fiver a match (pie and a drink), that's £65,000 a game or £1,495,000 per season We are in one of the busiest areas in terms of football clubs in the country (I'm sure you can now start naming them to yourself) and as such, we have to start competing with these clubs. Now we clearly can't compete in terms of the quality of football, but what we can do is compete in terms of value for money. If we dropped the season ticket price to £200 then we would attract a lot more people down to the Reebok... Off the top of my head, I can already think of 4 of my mates who would. Most people don't get a season ticket because they can't commit to every-week games. It's too pricey. They just decide to go to the games most desirable. If season tickets were reduced to £200, I believe we have a good shot at selling 20,000 season tickets. That's £4,000,000 in season ticket revenues- only 500k down on where we are now. However, if each one of those ticket holders spend a fiver on a pie and a drink, that`s £100,000 a game, or £2.3 million a year. So if we were to drop the ticket prices, the club would actually make more money, have a rocking stadium for every game and reconnect with the fans.

Fag packet maths and hungover logic..?

Writer:yardinhio
Date:Saturday May 18 2013
Time: 6:23PM

Comments

0
I've a feeling that the booze and pies they sell in the ground is franchised out but I agree with the general principle. Another side of this is that cheaper tickets = fuller ground = better atmosphere to get behind the team. Would be nice if Season Tickets extended to cup games too.
Skopelos Chris
18/05/2013 19:16:00
0
they should have a free competition for all season ticket holders, 1st prize a free season ticket for the next year, 2nd prize two free season tickets . on a more serious note, I am all for low prices to attract young fans, free for under 13's, 2 for 1 offers, etc. No point having a stadium that's always half empty, just like my glass !
aussie mike
18/05/2013 21:52:00
0
Top maths ...plus given the length of the queues there'd be the bonus of income from overnight stays in the Whites Hotel on friday nights so people could be sure to get a pie and pint before the game kicks off ..winner all round!!
Bwfc46
18/05/2013 22:30:00
0
There are loads of sleeping fans out there, that need waking up. Something like this would work. If we could get the ground full, all behind the lads on the pitch, teams wouldn't want to come here, it would give the players a boost, attract better players maybe and build the future of the club. The point about young fans is bang on - they have so many Premier League teams to follow and it's easy to follow a team that wins every week, so we need to drag them in, get them hooked like I was after sitting on the fences at the bottom of the Burnden Terrace when I was 8. We actually lost the game but that was me. Done. My team.
yardinhio
19/05/2013 11:11:00
0
There are loads of sleeping fans out there, that need waking up. Something like this would work. If we could get the ground full, all behind the lads on the pitch, teams wouldn't want to come here, it would give the players a boost, attract better players maybe and build the future of the club. The point about young fans is bang on - they have so many Premier League teams to follow and it's easy to follow a team that wins every week, so we need to drag them in, get them hooked like I was after sitting on the fences at the bottom of the Burnden Terrace when I was 8. We actually lost the game but that was me. Done. My team.
yardinhio
19/05/2013 11:21:00
0
Good simple maths,allways believed in the theory of dropping prices,attracts more trade,and eventually surpass previous profit margin.bit like the tobacco industry used to do,sell them cheap,get them hooked and they'll stay wi you for life ;-) !i reckon there's a lot of whites fans who got hooked when we were kids after going to burnden for the first time.even when the lure of united and other "bigger"clubs was all around.arsenal do a similar thing,they knock cup tickets out for a tenner a shout,and also throw in a season ticket if you buy one of the apartments in the redeveloped highbury site.simple economics,sell it cheap,sell more,bigger profit,fuller stadium,winner all round.
London white
19/05/2013 16:45:00
0
It's worth pointing out that even in the most expensive "normal" area of the ground, under 12 season tickets cost £65 and under 18 season tickets cost £75 - so £2.83 and £3.26 per match respectively. Don't forget about car park revenue as well - they charge £6 to park and I reckon there's around 4000 cars there every match on average, that's another half a million a year that they could nearly double. All that said, if you look at the last set of accounts (http://www.bwfc.co.uk/documents/burnden-leisure-ar-2012-web-ready201-470561.pdf), the gate receipts of £5.72m are only down half a million from £6.26m between 2011 and 2012, and actually bring in less money than the hotel. We're spending £55.3m on staff wages and have an operating loss of £23.6m, suggesting that if we're sticking around in the Championship for a while we either need to cut around half the playing staff, preferably those who were signed during the Premiership era, or start making a lot more money from player sales. Whilst I'd love to see Anelka return to the Reebok as a spectator, as a fan I'd have to suggest that perhaps we need to look towards the cheaper end of the market and get the costs under control before we begin to look upwards at the Promised Land.
robmoss2k
20/05/2013 09:32:00
0
Well pointed out Rob, I know of no other paid entertainment that is this reasonably priced for teens. You should not give away free ST under a particular age unless accompanied by an adult - otherwise we could have a stack of unsupervised kids on our hands ! Introdcution of DD was a great idea to make it more affordable...... In the end as an adult you make choices as to how to spend your money as I can't see the club reducing prices anytime soon.
ChicoryCoffee
20/05/2013 12:31:00
0
I also think as a min we should get wanderers player for free....
ChicoryCoffee
20/05/2013 12:32:00
0
Another thought, if you reduced prices to get bums on seats, who says the people who found it hard to afford a season ticket (the original reason for them not buying one I presume) would buy a pie and a pint at those costs !! A round the other week put a massive dent in a £20, maybe the way forward is cheaper pies and pints for OSS already there, hoping they'll spend time in eye ground spending money rather than in he surrounding pubs...
ChicoryCoffee
20/05/2013 12:49:00
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